LOT78 서브타이틀
1. Overview
1.1. Background
Established in 2008 by London based designer Ollie Amhurst, lot78 is a contemporary ready to wear luxury clothing brand for both men and women.
1.2. Mission Statement
Lot78 aims to unite individual styling and attitude of London street wear with world-renowned tailoring and materials from Northern Italy, creating an understated luxury and urban edge.
1.3. Company Values
Lot78 values clean uncluttered lines, quality fabrics, and a muted colour palette to create timeless wardrobe essentials for its customers.
2. Product Line
2.1. Men’s Collection
Lot78 offers a men’s collection that embodies a contemporary urban style with a focus on quality tailoring and materials, providing a versatile and sophisticated look for the modern man.
2.2. Women’s Collection
The women’s collection by Lot78 also reflects the brand’s signature aesthetic of clean lines and quality fabrics, offering a range of versatile and stylish pieces for the confident and fashion-forward woman.
2.3. Accessories
In addition to clothing, Lot78 also offers a selection of accessories that complement its ready-to-wear collections, including items such as bags, shoes, and scarves.
3. Design Process
3.1. Inspiration
Lot78’s design process draws inspiration from the streets of London and the fashion-forward attitude of its inhabitants, combining this with influences from Northern Italy to create a unique and sophisticated style.
3.2. Fabric Selection
The brand places a strong emphasis on fabric selection, choosing only the highest quality materials from Northern Italy to ensure that each piece in the collection is not only stylish but also durable and long-lasting.
3.3. Production
Lot78’s production process involves meticulous attention to detail and quality control to ensure that each garment meets the brand’s high standards for craftsmanship and design.
### Conclusion
4. Retail Presence
4.1.Global Retailers
Lot78’s presence in the global retail market is prominent, with the brand being featured in some of the world’s most prestigious luxury retail outlets. The brand’s collections can be found in renowned stores like Barney’s and Net-a-Porter.com, showcasing the brand’s contemporary ready-to-wear luxury clothing for both men and women. With a focus on individual styling and attitude combined with high-quality materials from Northern Italy, Lot78’s presence in global retailers solidifies its reputation for understated luxury and urban edge.
4.2.Online Store
In addition to its presence in physical retail stores, Lot78 also operates an online store. This virtual platform allows customers from around the world to access and purchase the brand’s collections with ease and convenience. The online store showcases Lot78’s timeless wardrobe essentials, offering a seamless shopping experience that reflects the brand’s ethos of clean lines, quality fabrics, and a muted color palette.
4.3.Pop-Up Shops
Lot78 also engages in the innovative retail strategy of pop-up shops. These temporary retail spaces allow the brand to connect with customers in a more direct and personal way. Pop-up shops provide a unique opportunity for customers to experience the brand’s collections in a physical setting and engage with the brand’s aesthetic and ethos first-hand. By participating in pop-up shops, Lot78 can expand its reach and create immersive retail experiences for its customers.
5. Marketing Strategy
5.1.Branding
Lot78’s marketing strategy places a strong emphasis on branding. The brand’s identity is characterized by its androgynous look, combining London streetwear influences with world-renowned tailoring and materials. This distinctive aesthetic sets Lot78 apart in the competitive fashion market, positioning the brand as a leader in contemporary luxury clothing. Through consistent branding efforts, Lot78 communicates its unique identity and values to consumers, fostering brand loyalty and recognition.
5.2.Social Media
Social media plays a crucial role in Lot78’s marketing strategy. The brand leverages platforms like Instagram, Facebook, and Twitter to engage with its audience, showcase new collections, and connect with customers on a personal level. Through compelling visual content and interactive storytelling, Lot78 cultivates a strong social media presence that resonates with its target demographic. By leveraging social media effectively, Lot78 can reach a wider audience and build a community of loyal customers.
5.3.Collaborations
Collaborations are an essential component of Lot78’s marketing strategy. By partnering with like-minded brands, designers, and artists, Lot78 can expand its reach and appeal to new audiences. Collaborations allow Lot78 to infuse its collections with fresh perspectives and creative influences, adding a unique flair to its offerings. Through strategic partnerships, Lot78 can tap into new markets, generate buzz around its brand, and stay at the forefront of the fashion industry.
6. Customer Service
6.1.Contact Information
For customer inquiries and support, Lot78 provides contact information to assist customers in reaching out with questions or concerns. By offering clear and accessible contact information, Lot78 ensures that customers can easily connect with the brand for assistance, feedback, or inquiries.
6.2.Returns & Exchanges
Lot78’s customer service includes a policy for returns and exchanges, providing customers with options to facilitate a smooth shopping experience. The brand’s returns and exchanges policy reflects its commitment to customer satisfaction, allowing customers to make returns or exchanges if needed, ensuring that their shopping experience with Lot78 is convenient and hassle-free.
6.3.FAQs
Lot78 also offers a comprehensive FAQ section on its website, addressing common questions and concerns that customers may have. By providing detailed information and answers to frequently asked questions, Lot78 empowers customers to make informed decisions and navigate the shopping experience with ease. The FAQ section serves as a valuable resource for customers seeking clarity on various aspects of shopping with Lot78.